5 Tips for Selling Sports Performance Programs

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A little while back I decided to try something a little bit different.

Every day I am asking our athletes and adults to get out of their comfort zone to do things that may not be great at or at least inexperienced with.

Nearly 7 months ago my business partner and I took over ownership of Evolution Sports Performance in Easton.

What the hell were we thinking?


I must say that it was absolutely worth it and no, it is not because we instantly got rich or something. There is definitely something nice about being able to control what you are doing in the business.

Now, we had to learn a lot of things along the way and on the fly. Every day we are still learning, tweaking, and changing things to create a better business and program.

Talk about getting out of your comfort zone…

I only took one management class in college and, to be honest, there was not a whole lot of attention given to it. I am not sure what they teach in business classes in college, but I am willing to bet that I have learned more in 7 months than a college can teach in 4 years.

I also get to learn the ins and outs of my specific field and business.

Not too long ago I decided to share some of the things that make running a Sports Performance business slightly different than other businesses.

I am not and will not pretend that I am some kind of management guru, I just wanted to share what works in this niche.

It is a truly unique market because we cater to kids by making them faster, stronger, and getting them in better shape. The problem is that these kids do not pay the bills. The parents are the ultimate decision maker so we must appeal to two groups.

The kids have to like the program and the parents have to see the value to invest in it.

There are also some people in this industry that are not qualified to train young athletes. I was in a group of other fitness business owners and someone was looking for advice on training an 11 year old. Instantly, other trainers were talking about postural correction, nutritional guidance, and mobility training.

All of that is good stuff and an important part of the process but I am not sure they have ever trained an 11 year old. Kids that young need to move, move often, and move in a variety of different ways. They are also too young to have a true understanding and control of the body to really correct posture and mobility.

I was recently featured on The Personal Trainer Development Center talking more about this topic.

5 Tips for Selling Sports Performance Training Programs for Young Athletes